Be easier to discover.
Help shoppers explore your store and product catalogue as they plan their visit.
PHYSICAL RETAIL. DIGITAL POSSIBILITIES.
Your supermarket.
A more connected
shopping
experience.
From the shopping list to the checkout, Kray is building a shared digital platform for regional supermarkets and the people who shop with them.
Now seeking supermarket pilot partners
THE CONNECTED SUPERMARKET
01 / BEFORE THE VISITA little planning.
02 / FIND YOUR STOREA familiar place.
03 / SHOP & CHECKOUTA connected journey.
Backed by IIMA Ventures
Building the digital layer for physical retail.
BUILT FOR INDIA01 / THE OPPORTUNITY
The shopping experience
starts before the store.
Shoppers plan, search, and decide where to buy. Connecting those moments with your store shouldn’t mean building an entire technology platform yourself.
Connect the moments.
Bring shopping lists, product discovery, and the in-store cart into a connected journey.
Build on shared technology.
Offer digital capabilities through a common platform, shaped around retailer needs.
02 / HOW KRAY WORKS
From the shopping list
to the shopping basket.
One connected experience,
around the store your shoppers know.
- 01
Plan.
Create a shopping list and share it with the people you shop for.
- 02
Discover.
Browse nearby stores and explore their product catalogues.
- 03
Shop.
Search or scan products and build a digital cart as you shop.
- 04
Checkout.
Review your cart, place an order, and revisit past purchases.
Product in development. Store availability and the in-store experience will depend on pilot participation and integrations.
03 / FOR YOUR SUPERMARKET
Your store.
Your customers.
New possibilities.
A digital foundation for physical retail, built with the people who run it.
Let’s explore the fitA place for shoppers to find you.
Bring your store and catalogue into the same experience shoppers use to plan their purchases.
A connected journey through your store.
Connect product search, lists, barcode scanning, carts, and order history in one shopper-facing app.
A platform shaped with retailers.
Help us understand how Kray should fit your catalogue, store operations, and existing systems.
A foundation for better decisions.
Over time, we aim to connect shopping intent and purchase data to help retailers understand demand and customer needs.
We’re seeking partners to validate catalogue and POS/ERP integration, inventory synchronisation, and in-store checkout. Demand intelligence and brand tools are part of our longer-term vision.
LET’S BUILD THIS TOGETHER
A better retail journey
starts with your store.
PILOT PARTNERS
We’re looking to speak with regional supermarket chains and modern grocery retailers interested in exploring Kray in their stores.
Discuss a pilot- 01
Start with your store.
Tell us about your customers, operations, and what you’d like to improve.
- 02
Explore the fit.
We’ll assess your catalogue, existing systems, and practical pilot requirements together.
- 03
Agree on a focused pilot.
Define the scope, responsibilities, and success measures before beginning.
GOOD CONVERSATIONS START SIMPLY.
Share your store name, city, number of outlets, and POS or ERP, if known.
04 / THE PEOPLE BEHIND KRAY
Retail experience meets
product engineering.
We believe regional supermarkets should be able to offer connected digital experiences through shared infrastructure.
Nimish Dayal
CO-FOUNDER · BUSINESS, ANALYTICS & CONSUMER
Experience in Paytm’s retail EDC business and retail, distributor, and consumer exposure at ITC. A background spanning SSCBS and IIM Ahmedabad, with a focus on understanding retailers, shoppers, and routes to market.
Nishant Dayal
CO-FOUNDER · TECHNOLOGY & PRODUCT ENGINEERING
A computer science graduate from NSIT Delhi with experience building fintech systems at Intuit and Razorpay. His work has covered payment platforms, ledgers, pricing, and settlements.
THE NEXT CHAPTER OF PHYSICAL RETAIL